July 3rd 2009
Welcome to ICT Spaghetti
ICT Spaghetti – a regular free e-Newsletter focused on the global INFORMATION, COMMUNICATION TECHNOLOGY (ICT) market. Bringing marketing intelligence to the ICT Vendor Community from the Business Advantage Group plc, ICT Spaghetti delivers insight and value to ICT sales and marketing professionals throughout the English-speaking world.
In this issue.. ...
Open up New Business Streams with Key Prospects
A full understanding of your major prospects is critical to your successful engagement with them. We share our 6 Ways to Increase your Return with In Depth Company Profiling.
Marketing in a downturn…
…or how to make the most of things when the growth curve starts to go south!
The Ultimate Blended Threat
Why is security failing in spite of all the technology available that is supposed to protect us against every theoretical threat that might possibly exist? Calum Macleod of Cyber Ark has a view.
Understanding International B2B Research
We look at a staged approach to market research in an increasingly global market.
Economy Makes Bosses Consider Smarter Working
The current global economic turmoil is expected to make more employers look at the benefits of smarter working for their staff. We look at one industry group initiative to find out more.
ICT Spaghetti is a publication of the Business Advantage Group plc. Business Advantage is a specialist B2B market research, business development services, marketing and management consulting practice operating in the worldwide high technology sector. Find out more about the solutions we offer at http://www.business-advantage.com.
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ICT Spaghetti has a circulation of some 10,000 senior decision makers operating in the global ICT market, and is sponsored by The Business Advantage Group plc free of charge.
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